Founder's Note

Welcome to Auriette Activewear! I’m Taylor, the founder & creative director of Auriette Activewear (a brand under The Tayllure Company).

I started The Tayllure Company to celebrate the art of living beautifully. It's a lifestyle brand rooted in elegance, femininity, and modern luxury. Auriette is my first passion project to bring that vision to life.

I created Auriette to fill a gap I personally felt in the activewear space. As a busy mom working from home, I struggled to find pieces that were not only versatile and comfortable but also beautiful and affordable. 

Auriette is inspired by the grace of a pirouette and the radiance of your aura. Each piece is designed to help women feel powerful, poised, and effortlessly stylish, whether they’re chasing toddlers, running errands, or fitting in a quick workout.

I believe activewear should do more than perform, it should inspire. I’m committed to providing the best quality: luxurious, durable fabrics, flattering cuts, and timeless designs that support your body and your life. Because you deserve activewear that performs as beautifully as it looks. I’m so honored to create designs that celebrate softness and strength. 

If you ever have questions, need help, or just want to chat, I’m always here. You can reach out to me directly, I always love hearing from you!

With love,

Founder & Creative Director, Auriette Activewear