Mission Statement

**Auriette is a no waste brand. All items are handmade to order and ship directly from our coastal NC studio** 

Auriette Activewear’s mission is to empower women to move with confidence and grace by creating performance-driven pieces that embody beauty, strength, and timeless femininity. We believe movement is more than exercise. It is art, expression, and self love. We believe in the harmony between beauty and performance, woven together in every stitch. We design not just clothing, but an experience: luxurious fabrics that honor femininity and silhouettes that empower strength. We believe love is in the details.

Auriette is for the modern princess: graceful, resilient, and radiant. She moves through life with poise, wrapped in colors that shimmer like a rainbow, each shade a reflection of her spirit. In her world, strength is adorned with softness, and luxury is found in the everyday ritual of living beautifully. Auriette is where confidence blooms and community thrives. Where women never have to dim their light, but are free to shine brightly, to blossom with grace, and to flourish into their best selves. To wear Auriette is to embrace beauty as power, performance as grace, and color as joy. It is to embody the art of living beautifully, in every hue of the rainbow. It is to live radiantly and glow gracefully. 

This is Auriette. Where beauty meets performance and every woman wears her crown.